{"id":3002,"date":"2012-03-25T01:44:46","date_gmt":"2012-03-25T05:44:46","guid":{"rendered":"https:\/\/www.mohonkimages.com\/journal\/2012\/03\/nostalgia\/"},"modified":"2012-03-25T01:44:46","modified_gmt":"2012-03-25T05:44:46","slug":"nostalgia","status":"publish","type":"post","link":"https:\/\/www.mohonkimages.com\/journal\/2012\/03\/nostalgia\/","title":{"rendered":"Nostalgia"},"content":{"rendered":"<p>A segment on NPR this week on the return of the show <em>Mad Men<\/em> featured a clip of the character Don Draper, played by Jon Hamm, making an inspired <a href=\"http:\/\/www.youtube.com\/watch?v=R2bLNkCqpuY\" target=\"_self\">pitch<\/a> about the Kodak carousel projector. It&#39;s really an homage to the magic and seduction of photography.<\/p>\n<p>In his pitch, Draper talks about using nostalgia as a way to create a &quot;deeper bond with the product &#8230; it&#39;s delicate , but potent&#8230;&quot;<\/p>\n<p><em>&quot;&#8230;nostalgia literally means the pain from an old wound &#8230; it&#39;s a twinge in your heart far more powerful than memory alone. It&#39;s a time machine &#8211; goes backwards, forwards&#8230;&#0160; it takes us to a place where we ache to go again&#8230;&quot;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A segment on NPR this week on the return of the show Mad Men featured a clip of the character Don Draper, played by Jon Hamm, making an inspired pitch about the Kodak carousel projector. It&#39;s really an homage to the magic and seduction of photography. In his pitch, Draper talks about using nostalgia as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,5,6],"tags":[],"class_list":["post-3002","post","type-post","status-publish","format-standard","hentry","category-art","category-nature","category-new-paltz-ny","category-photography"],"_links":{"self":[{"href":"https:\/\/www.mohonkimages.com\/journal\/wp-json\/wp\/v2\/posts\/3002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mohonkimages.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mohonkimages.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mohonkimages.com\/journal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mohonkimages.com\/journal\/wp-json\/wp\/v2\/comments?post=3002"}],"version-history":[{"count":0,"href":"https:\/\/www.mohonkimages.com\/journal\/wp-json\/wp\/v2\/posts\/3002\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mohonkimages.com\/journal\/wp-json\/wp\/v2\/media?parent=3002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mohonkimages.com\/journal\/wp-json\/wp\/v2\/categories?post=3002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mohonkimages.com\/journal\/wp-json\/wp\/v2\/tags?post=3002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}